2022---samsungs-sam-erkl-rt--ist-sam-ein-bixby-ersatz-f-r-galaxy-handys----gettotext-com Link

In 2022, the 3D-animated persona "Sam," developed by Lightfarm Studios and Cheil Agency, went viral as a stylish, friendly virtual assistant for Samsung. Despite widespread speculation and popularity, Samsung officially clarified that Sam was a marketing persona for social media and not a replacement for the Bixby voice assistant. While Sam offered a modern, expressive face for the brand, Bixby remained the integrated AI for controlling Galaxy devices. For more details on the 2022 phenomenon, see Gettotext.com.