468x60 — Banner

: Generally considered one of the lower-performing ad units due to its small size on modern high-resolution screens. However, it can still be effective for very simple messages or on niche sites with older layouts. Strategic Best Practices

Because of its limited real estate, success with a 468x60 banner requires a minimalist approach: Free 468x60 Banner Creator & Templates — Viewst 468x60 Banner

: It occupies roughly 28,080 pixels, which is less than half the area of a standard 728x90 leaderboard (65,520 pixels). : Generally considered one of the lower-performing ad