Dermalogica
The story of is essentially the story of its founder, Jane Wurwand , and her mission to redefine the skincare industry by focusing on health and education rather than "beauty" or luxury . 1. The Five Words That Started It All
In 1983, she opened a small classroom in Marina del Rey, California, called The International Dermal Institute (IDI) . DERMALOGICA
Jane Wurwand eventually shared this journey of resilience and entrepreneurship in her book, Skin in the Game , emphasizing that "this is more than a story about skincare; it’s about living your biggest life". Skin In The Game | Our Founder's Story | Dermalogica® The story of is essentially the story of
While teaching at IDI, Jane realized that none of the available skincare products met her standards. They were often filled with common irritants like , which Jane personally struggled with due to her own dermatitis and eczema. Jane Wurwand eventually shared this journey of resilience
What started as a small local training center grew into a global empire.