Ensuring the company grows toward its long-term vision while driving the team's culture.

In a high-growth environment, the CEO's role shifts dramatically every 6–12 months. Gil emphasizes that the CEO must move from being a "doer" to a manager of managers, focusing on:

Published by Stripe Press , the book is designed not as a narrative to be read cover-to-cover, but as an active reference guide for founders navigating the "hypergrowth" phase. The Role of the CEO in Hypergrowth

Gil argues that organizational structure is a pragmatic tool that must be redesigned as the company hits specific milestones.

Boards and investors become critical partners. Effective CEOs learn to use their boards for strategic leverage rather than just reporting. Organizational Structure and Scale

Even external hires should maintain a "founder's mentality" to ensure the company continues to accelerate rather than simply managing existing assets.

The by Elad Gil is widely considered the "playbook" for scaling startups from early-stage success to global brands. While many business books focus on the "zero to one" phase of finding product-market fit, Gil’s work addresses the chaotic and often undocumented stage where a company grows from 10 to 10,000 employees.