Irrational Apr 2026

We want what others want, especially if it seems scarce.

Predictably Irrational: Why We Make Bad Decisions (And How to Fix Them)

Understanding that humans are irrational doesn't mean we are doomed to make poor choices. Instead, it allows us to design better environments. Irrational

We like to think of ourselves as rational beings. We weigh pros and cons, calculate risks, and act in our own best interest. But as behavioral science has shown us time and time again, . In fact, we are predictably irrational .

This blog post draft is inspired by themes from Irrational Labs and Dan Ariely’s work on behavioral economics, specifically focusing on why humans make "predictably irrational" decisions. We want what others want, especially if it seems scarce

We think we choose a product based on its quality, but we actually chose it because it was the . 3 Ways Irrationality Shapes Our Decisions

According to research, we often don't know what actually drives our decisions. Instead of admitting "I don't know," our brains create a plausible story to explain our actions—a phenomenon sometimes called the "inner Press Secretary". We like to think of ourselves as rational beings

We rarely change the pre-selected option. "The default made me do it" is a common, yet unrecognized, reason for our choices.