So Much: It Moves
Decide what "it" is. Is it a physical object (a haunted heirloom, a shifting landscape), a person (a restless traveler), or an abstract concept (the stock market, a changing neighborhood)?
To move a basic idea away from the typical, use the framework: It Moves so Much
Take the idea of movement and twist it (e.g., it only moves when no one is looking). Decide what "it" is
To develop this into a full story, you can follow these foundational steps: 1. Establish the Core Conflict a shifting landscape)