Itzy "마.н”ј.м•„. In The Morning" M/v @itzy →

The M/V is a masterclass in . From the high-fashion "mafia" boardroom to the fiery outdoor choreography scenes, the color palette is dominated by deep reds, blacks, and sharp metallics. Each member represents a different facet of the "Mafia" game—deception, surveillance, and execution—which keeps the storytelling engaging. Performance & Choreography

is ITZY at their most ambitious. It’s a bold gamble that swapped catchy pop hooks for atmospheric tension and grit. If you love K-pop videos with high production value, fierce styling, and top-tier dancing, this is a must-watch. ITZY "마.н”ј.м•„. In the morning" M/V @ITZY

Produced by J.Y. Park, the track is built on a heavy, minimalist hip-hop beat. While it was polarizing at launch due to its unconventional structure and "talk-singing" verses, it has aged remarkably well as a high-energy performance piece. The tension builds perfectly into the explosive final chorus. The M/V is a masterclass in