The following blog post captures her journey from a hobbyist to a major fashion influencer and CEO, focusing on the themes of creativity, scaling a craft, and personal branding. Hooked on Success: How Kolade Mayowa Built a Crochet Empire
Are you a fan of the handmade movement? Check out the latest designs and behind-the-scenes content at and get inspired to start your own creative journey. kolade_lade
Visibility is about more than just posting; it’s about showing up consistently and owning the narrative of your brand. The following blog post captures her journey from
Lade’s journey is a masterclass in the "slow fashion" movement. While many entrepreneurs rush to mass-produce, Lade focused on the intricacy of the stitch. Her work isn't just about clothing; it's about the "hooked" experience—creating wearable art that feels personal and premium. Visibility is about more than just posting; it’s
In the world of fast fashion, it’s rare to find a brand that stops you in your tracks with its craftsmanship. Yet, that is exactly what (affectionately known as "Lade") has done with Hooked by Lade . What began as a personal passion for knitting and crocheting has transformed into a global movement, recently featured on the BBC News Focus on Africa. From Passion Project to Powerhouse
As she continues to bridge the gap between traditional African craft and contemporary global fashion, Lade remains a "brilliant voice" in the industry. Whether she is pitching at major forums or designing her next collection, her influence proves that with a hook, some yarn, and a lot of grit, you can truly change the world of fashion. 🧶 Join the Conversation