Levi Strauss & Co. Online

: Officially designated the flagship riveted pant as the 501® .

: The core denim brand focused on heritage and innovation.

Levi Strauss & Co. is a global leader in denim and one of the world's largest apparel companies, famous for inventing the blue jean in 1873. What began as durable workwear for miners and cowboys during the California Gold Rush has evolved into a symbol of authentic self-expression worn by everyone from rock stars to presidents. Levi Strauss & Co.

: Added the iconic Red Tab to the back pocket to differentiate from competitors. Brand Portfolio

Beyond its namesake brand, Levi Strauss & Co. houses several major labels catering to different lifestyle needs: : Officially designated the flagship riveted pant as

: Launched in 1986, it pioneered the "casual Friday" movement with khaki trousers.

: Brands designed to offer quality denim at accessible price points. Sustainability & "Profits Through Principles" Levi's® History - Levi Strauss & Co is a global leader in denim and one

: Launched Lady Levi’s® , the first blue jeans designed specifically for women.