Penetrate

: New products in new markets (highest risk). Crossing the Chasm

A market penetration strategy is a plan used by businesses to increase the market share for their existing products or services within an existing market. This approach focuses on capturing a larger percentage of the Total Addressable Market (TAM) by encouraging current customers to buy more or by winning customers away from competitors. Core Market Penetration Tactics penetrate

: Making products more accessible through new retailers or online channels. : New products in new markets (highest risk)