Programmatic Buying Definition Apr 2026

As experts at Amazon Ads explain, this automation allows advertisers to purchase ad impressions across websites or apps in milliseconds using data-driven insights.

Advertisers use a Demand-Side Platform (DSP) to automatically bid on that space if the user matches their target criteria. programmatic buying definition

By removing the manual friction of the past, programmatic allows marketers to focus on what really matters: As experts at Amazon Ads explain, this automation

You don't have to wait for a campaign to end to see results. You can adjust your bids and creative strategies on the fly based on live performance data. The Different Flavors of Programmatic As experts at Amazon Ads explain

A one-on-one deal between an advertiser and a publisher that skips the auction but keeps the automation.