BoJack travels to New York City to promote his "dream film" under the strict guidance of Oscar-winning publicist . While the press tour is designed to position BoJack for an Academy Award, he finds the endless cycle of repetitive interviews exhausting and superficial.
: Reviewers on IMDb and Reddit highlight the episode's exploration of whether "telling yourself to be happy" is enough to actually be happy. [S3E1] Start Spreading the News
: Struggles to manage her new independent talent agency with efficiency. BoJack travels to New York City to promote