The primary appeal of the promotion was the ability to get a second high-end handset of equal or lesser value for free without a mandatory trade-in. : The offer applied to the Samsung Galaxy S8
: The second phone had to be from the same manufacturer as the first purchase. samsung galaxy s8 buy one get one free verizon
: The discount for the second device (up to a $750 value) was applied as a monthly bill credit over 24 months rather than an upfront discount. Essential Terms and "The Catch" The primary appeal of the promotion was the
Verizon’s move was seen as a way to "roil" a competitive but calm wireless market. Other retailers and manufacturers offered varying alternatives at the time: Where to Get the Best Deal on the New Samsung Galaxy S8 Essential Terms and "The Catch" Verizon’s move was
, designed to aggressively compete during the holiday season. While the offer allowed customers to secure a flagship device at essentially no cost, it came with specific carrier-related requirements that defined the "true" price of the deal. The Core of the Verizon BOGO Offer
: At least one new line of service had to be activated on a Verizon Unlimited plan.
: Both devices had to be purchased through Verizon's device payment plan .