PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
: Share a single sentence on why this project matters or what makes it unique.
⚡ : Break up large blocks of text using line breaks to ensure mobile readers do not get overwhelmed by a "wall of text."
: Double-check that all contributor handles are accurate and active. See full credits >>
Organize your team credits in a clean, vertical list so everyone is easily recognizable: : @Username Producer / Manager : @Username Writer / Creative : @Username Design / Visuals : @Username Post-Production / Editor : @Username Special Thanks : @Username 🚀 The Call to Action
: Use under 15 words to hook the reader immediately. 📝 The Core Message The "What" : State exactly what was launched or created. : Share a single sentence on why this
: Tell users exactly where they can watch, read, or buy the finished product.
: Open with a one-sentence summary of the project's biggest achievement or milestone. 📝 The Core Message The "What" : State
: Keep the tone enthusiastic, grateful, and professional. 👥 The Full Credits
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
