: The company committed to phasing out pejorative terms such as "shemale" and "tranny" from its marketing and site lexicon.
: The flagship site "ShemaleYum.com" was officially rebranded to GroobyGirls.com . shemaleyum galleries
: Its parent company, Grooby, founded the Transgender Erotica Awards (TEAs), which remain a significant event in the adult industry. : The company committed to phasing out pejorative
: Performers associated with the brand, such as Wendy Williams, have historically noted that such terminology was originally used as a heuristic for consumers to understand the products, though perspectives on these terms have evolved toward viewing them as slurs. Current Status : Performers associated with the brand, such as
: This move was noted by media outlets like VICE as a milestone in the industry, reflecting a broader movement toward using more respectful identifiers, such as "trans women" or "t-girls". Industry Context The site was part of a larger ecosystem that included:
As of the 2017 transition, the "ShemaleYum Galleries" brand is considered legacy content. New material is typically hosted under the GroobyGirls label or via other modern platforms in the erotic gig economy, such as personal sites, camming platforms, and OnlyFans .
This report examines "ShemaleYum Galleries," a historical segment of the transgender adult media landscape. It details the brand's origins, its evolution under Grooby Productions , and the industry-wide shift that led to its rebranding in 2017. Overview and Legacy