: While mornings are good, Sprout Social notes that Tuesday and Wednesday afternoons (between 12:00 PM and 7:00 PM) often drive the most consistent engagement overall. Is a 12-minute post too long?
(e.g., Is it a specific platform, a username, or a campaign code?) standor0750:12 Min
Yes, is generally considered an excellent time to post, especially on weekdays. : While mornings are good, Sprout Social notes
: Most social platforms prioritize "recency." Posting right before your audience becomes most active ensures your content is at the top of their feed. : Most social platforms prioritize "recency
A 12-minute post (referring to "reading time" or video length) is on the longer side for general social media but can work for specific platforms:
: Data from Medium's Data Lab suggests that the "optimal" post length is 7 minutes . Attention tends to decline for posts longer than this, though high-quality long-form content can still find an audience.
: For long-form content, experts on Instagram suggest breaking it up with "midday check-ins" or polls to keep the audience connected throughout the day.