While Asuna and her friends watch the tournament livestream from Alfheim Online, they witness a battle between Dyne and Pale Rider. After Pale Rider emerges victorious, he is suddenly struck by a stun bullet fired from a cloaked figure. Sinon attempts to snipe this newcomer at Kirito's urging, but the figure——evades her shot with unnatural ease.
recognizes the catchphrase as belonging to PoH , the leader of the notorious SAO red player guild, Laughing Coffin . Sword Art Online II Episode 9
explains to Sinon that Death Gun is likely a former member of Laughing Coffin and that his threat of real-life murder is not a bluff. Sword Art Online II – Episode 9 | LuRa's Anime Blog While Asuna and her friends watch the tournament
Death Gun then draws a black Type 54 pistol and shoots the paralyzed Pale Rider. Though the shot initially seems minor, Pale Rider suddenly disconnects from the game. Death Gun addresses the camera directly, declaring his name and finishing with the chilling catchphrase, . Laughing Coffin Connections recognizes the catchphrase as belonging to PoH ,
In the real world and other virtual spaces, the impact is immediate: