At its core, is a set of rules for talking to customers so that even your mom can't lie to you about whether your idea is good. It’s about shifting the conversation away from your "ego" and toward the customer's actual life.
You feel invincible. You spend six months building, thousands on development, and then... Nobody buys it. LinkedIn reviewers highlight this as the classic "false positive" trap that Rob Fitzpatrick’s book, The Mom Test , aims to solve. The Mom Test
"How many times did you go to the gym last week?". 3. Love the "Bad" News At its core, is a set of rules
The problem isn't that your idea is bad; it’s that you asked the wrong questions. You asked for opinions, and people—especially your mom—will lie to you to protect your feelings. What is The Mom Test? You spend six months building, thousands on development,
Humans are terrible at predicting their own future behavior. Never ask, "Would you use this?" or "How much would you pay?" These are hypothetical questions that lead to "fluff".
You have a "million-dollar" idea. You run it by your friends, your colleagues, and even your mom. They all say the same thing: "That's amazing! I’d definitely buy that."
