Your Strategy Needs A Strategy Link

Building on the principles from the Boston Consulting Group (BCG) , a strategy is only effective if it matches your environment. The "Strategy Palette" framework identifies five archetypal approaches based on three factors: , malleability , and harshness . 1. Classical: "Be Big"

Predictable environments that are also "malleable"—meaning you have the power to create a new market or disrupt an old one. your strategy needs a strategy

See an opportunity and pursue it single-mindedly to build something that doesn't yet exist. Goal: Create or recreate an industry. 4. Shaping: "Be the Orchestrator" Building on the principles from the Boston Consulting